Mall of America
Columbia Sportswear PR
Columbia Sportswear PR
Mall of America® Announces Plan to Add Columbia Sportswear Branded Store
Columbia Store Expected to Open Holiday Season 2008
BLOOMINGTON, Minn. and PORTLAND, Ore. – Mall of America® the country’s largest retail and entertainment complex announced today that Columbia Sportswear Company (Nasdaq: COLM), a global leader in the active outdoor apparel and footwear industries, plans to open a Columbia-branded store later this year.
"We are very excited to welcome Columbia Sportswear to Mall of America," said Maureen Bausch, executive vice president, Mall of America. "Our goal has always been to create the finest shopping experience possible for our guests. For the past 16 years we have worked hard to bring top brands and retailers to MOA. Columbia Sportswear not only brings a well respected brand but it also creates a new shopping experience. We expect Columbia’s strong reputation as an innovator for outdoor enthusiasts to make this store a destination for our more than 40 million annual visitors."
"Columbia Sportswear is thrilled about the prospect of showcasing the breadth and depth of our authentic, active, outdoor products in this premier retail space at Mall of America," said Tim Boyle, president and chief executive officer, Columbia Sportswear Company. "Mall of America not only offers our new branded store the chance to tap into a wealth of shopping experiences and millions of visitors each year, but its location in an outdoors-oriented region like Minnesota plays directly to Columbia’s strengths in providing consumers with a range of apparel and footwear that allows them to enjoy the outdoors longer and more comfortably, whatever the season and whatever the weather."
Visitors to the new Columbia Sportswear store at Mall of America can expect to experience the Columbia line of sportswear in an exciting setting. The new store will boast more than 16,000 square feet and will feature Columbia apparel, footwear, accessories and equipment, along with its Sorel® brand winter footwear. The Columbia retail environment will offer the consumer a sense of outdoor adventure through the use of material, architectural design, color, technical and inspirational imagery, media and illumination. Regional architectural styles and materials will form the holistic Columbia experience.
Columbia Sportswear Company currently operates one Columbia store in Portland, Oregon, and has announced plans to open stores in Seattle and Chicago. The company’s planned network of branded stores will enable consumers to experience Columbia’s innovative outdoor products merchandised under one roof in greater breadth and depth than is possible at any of the company’s wholesale customers’ stores.
About Mall of America
Mall of America is the nation’s largest retail and entertainment complex. The 4.2 million square foot complex is home to more than 520 world-class shops; Nickelodeon Universe® the nation’s largest indoor family amusement park; Underwater Adventures Aquarium, a 1.2 million gallon walk-through aquarium and more. The Mall opened in August 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. For more information on Mall of America visit www.mallofamerica.com.
About Columbia Sportswear Company
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. The company manages a portfolio of outdoor brands including Columbia Sportswear, Montrail, Mountain Hardwear, Pacific Trail, and Sorel. To learn more about Columbia, please visit the company's website at www.columbia.com.